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REAL MEN HEAD WEST CUMBRIAN wholesaler The Flower Bank’s Real Men Buy Flowers campaign has gone global... American florist Gene Rubey - who has run two shops in Wisconsin for nearly 40 years - emailed The Flower Bank to say their 2011 calendars were a “superb” idea. After asking for some copies to be shipped to the USA, delighted Flower Bank owner Helen Wilson has now posted out some complimentary copies. “The interest and response to our Real Men Buy Flowers campaign has been amazing,” she said. “Throughout January dozens of florists from all over the country emailed or telephoned to ask for copies of the calendar or poster prints. “Whilst our customers have proudly displayed them behind their counters one or two florists actually took their copies home so we have had to give them a replacement for their business.” |
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The Flower Workshop from London emailed to say the calendar was “brilliant” while Deborah Sedgwick of Flowers by Arrangement in Bedford described it as an “innovative example of marketing”. She said: “The wholesaler I have used for many years has never come close to producing anything like this!” Catherine of Hutton Flowers, Northallerton, used the Real Men Buy Flowers posters as part of a real moving window display using actual men. While Bluebell Flowers of Newport Pagnell intend to use the images on their website. “It’s great that so many florists are using the images from the calendar and posters to try to boost their own sales,” added Helen. “The whole idea of the Real Men Buy Flowers is to get more men buying flowers from professional florist shops.
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